Basic understanding of marketing campaigns (emails, ads, landing pages).
Access to tools/software capable of running A/B tests.
Willingness to analyze data and make informed decisions.
Course Description
This video course is a comprehensive 4-part training series designed to empower marketers with the knowledge and skills to execute effective A/B testing. Learn to set up and run split tests, analyze results, and optimize marketing elements like headlines, images, and calls to action. Gain actionable insights to maximize conversions and improve the overall success of your campaigns.
Course Outcomes
By the end of this course, participants will:
Understand the principles of A/B testing and its importance in marketing.
Learn how to set up and execute effective split tests.
Identify critical elements to test for optimal impact.
Interpret and leverage test results to enhance campaign performance.
Develop a continuous improvement mindset for marketing strategies.